“So you just woke up one day and became an internet celebrity?” an unseen producer asks Kouvr Annon, 20 (13.5 million followers). I just posted a video on an app, now I’m living in a mansion,” said Jack Wright (8.1 million followers). I don’t even know how this many people follow me, or even just care about me,” says Larri “Larray” Merritt (24.3 million followers). “A million people who know who you are – it’s just … weird,” says 20-year-old Mia Hayward (3.7 million followers, the show notes it’s unclear on what platform). Like sisters Charli and Dixie D’Amelio, the TikTok stars and former Hype House collective members in Hulu’s Kardashian-esque The D’Amelio Show, and Gen Z music superstars Billie Eilish and Juice WRLD (who both blew up on Soundcloud) in their respective 2021 documentaries, the kids find the experience of social media fame basically inarticulable. “From my old school TV days, this could be a Housewives where we’re going around from city to city.In confessionals which open the series and recur throughout the five episodes made available for review, the Hype House stars attempt to explain their fame, their jobs and the experience of being known by millions of people and having your worth - and income - quantified by followers. “The people in the houses may come and go, but the houses themselves will continue to generate new stars,” he added. Wattenberg, who was formerly CAA alternative co-head, added that there are also opportunities to expand the world of hype houses and turn it into the millennial version of The Real Housewives franchise. If you look at the average length of a social media star it’s only a few years and sort of they peak, so, by bringing them across and building their business in a more traditional way, they have a foundation that means they can have a much longer career.” It creates a longevity for their careers, as well. “When they start to think about the long-form world and the linear world, there’s a huge demand and desire because it creates a validation for them and for their talent. They put content up on YouTube or TikTok and the algorithm does its magic and they think, ‘I’ve got millions of people looking at me and all I’ve done is just be me’,” he added. “So many of these influencers don’t feel that they justify the attention that they’re getting. He said that these influencers want the legitimacy that a service like Netflix provides. Wheelhouse Chief Strategy Officer Ed Simpson told Deadline that it is working with these influencers, initially via its digital division Wheelhouse DNA, to build broad businesses. It’s incredibly gratifying to partner with Netflix on this show and elevate the next generation of stars and entrepreneurs.” The show is one of a number of shows featuring this new generation of stars Charli D’Amelio, TikTok’s most popular star with over 75M followers and a former member of the Hype House, is fronting her own show at Hulu with her family and a slew of other houses, including The Clubhouse, are working on projects.Įric Wattenberg, said, “Wheelhouse was launched as a one-stop shop for talent and creators looking to leverage their own brands through content. It will also look at the housemates’ backstories, looking at the sometimes difficult and troubling events that propelled them to TikTok and the bonds they’ve formed with one another.Įxec producers include Wheelhouse Group Chief Content Officer Eric Wattenberg, Deanna Markoff, who was previously co-EP of The Real Housewives of New Jersey, Spoke Studios Co-President Will Nothacker, Luke Neslage, exec producer of The Real Housewives of Atlanta and The Real Housewives of Salt Lake City and Kit Gordon, who worked on Little People, Big World. Other influencers starring in the series include Kouvr Annon, Sienna Mae Gomez, Larri Merritt, Alex Warren and Jack Wright, which all combined have over 124M followers on TikTok.Įach episode of the show will look at their creative endeavors for brands to drama-inducing house meetings and the initiation of new members. Reality Week: Wheelhouse Plots Plan To Turn Social Media Influencers Into Streaming Reality Stars & Create The Next ‘Housewives’-Style Franchise
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